Inside Italy’s Only Starbucks (VIDEO)
The Milan Roastery is one of only five Starbucks Reserve Roasteries in the world, and it is the only roastery in Europe. It was labelled by the company itself as “the most beautiful Starbucks in the world.”
The Milan Roastery is 2,500 square feet and is located in Piazza Cordusio, just minutes away from Milan’s main attraction, the Duomo. The roastery is in the centenary building Palazzo Broggi, which has been Milan’s stock exchange and the city’s main post office in its history.”
The roasteries are the top diamond of our corporate company, general manager Giampaolo Grossi told INSIDER. ”
The roastery: What is different, it is different because we have a roasting plant, so we totally roast fresh coffee, and we serve fresh coffee right away to our customers. We are so proud to serve our customers with reserve coffees, so, so unique. And we have coffee from everywhere in the world, 100% Arabica coffee that are mono origin, or sometimes we serve also blends of mono origins.”
The Milan Roastery also plays a strategic role for Starbucks. The reserve coffee roasted here, in fact, is distributed to all Starbucks locations across Europe, the Middle East, and Africa.
There is a main bar with seven different coffee extractions, a scooping bar where guests can purchase freshly roasted coffee beans, delicious treats from iconic Milanese bakery Princi, a retail area, and on the mezzanine, the Arriviamo Bar is the place for signature cocktails infused with coffee. But don’t worry, you can still get a taste of traditional Italian drinks like Aperol and Campari Spritz.
The main also bar features an affogato station that is exclusive to the Milan Roastery. Here, ice cream is hand-crafted, made-to-order, finished with liquid nitrogen, and served with a shot of espresso.All over the roastery are counters carved from marble sourced from Tuscany, flooring made by local artisans in the Palladiana style, and references to the city of Milan.
The Milan Roastery is also a celebration of the brand’s history. The brand itself was born after Starbucks’ former CEO Howard Schultz fell in love with espresso bars during a trip to Milan in 1983.
“The opening of the Milan Roastery is the story of Starbucks coming full circle,” he said at the opening.
At this location, there’s not just a few baristas, there’s hundreds. And no, you will not find Frappuccinos on the menu, but instead, a truly unique selection of drinks to choose from.
“We have almost 115 different kind of beverages, but what is running the sale, what represents our tradition in terms of respect, is espresso, said Grossi. “So Italian people are so curious about espresso, and they would like to know how we serve espresso in Starbucks, and I can tell you that many Italian people fell in love with our espresso.”
“At the same time, our espresso is the way how we can approach the Italian customer and deliver to them a different kind of experience. I had the opportunity to interact with some customers from Milan, or really, Milanese people, that used to come here, and in a Milanese accent they said: “El caferin l’é bon” so, this means in English, “This coffee’s so good.” It’s joyful for us, at the same time, we are so proud to get this respect.”
For more, visit:
https://www.starbucksreserve.com/en-us/locations/milano
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#Starbucks #Italy #FoodInsider
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Students who want to have a place to review wants to know your exact location 😏 #FilipinoStudentsBeLike
You guys should be thanking Ethiopia! That’s where coffee is from! Italians tried to invade one of the neighboring countries and discovered coffee in Ethiopia!
Serve them the same burnt coffee espresso you serve and see if thye like it
Damn, now I have another reason to go to Milan
Charlie and his Starbucks factory
I wanna go there😉💋💋💋👅👅🤗🤗
best be having my food or I’ll be pissed
Anyone want to go there and just relax while drinking coffee or tea 🙂
Indeed the most beautiful
It's funny how they try so hard to hide the fact it's a Starbucks. There's no original logo anywhere and the only place you find the words Starbucks is in tiny writing on the cups.
I dont think this is a starbucks ……..
Funny how every country has high standards of American Mande brands ( 7 Eleven and Starbucks) but then in America we just get cheap crap just so they can save money. 😑😑😑
Dear Claudia, the glass of water serves to prepare the mouth to the taste of coffee and it is usually taken before the coffee! Otherwise you will lose the flavour!
F u Starbucks. You knowingly give the rest of the world crap and make this real store just to not piss off Italians. Give everybody your best effort, not just one store
Time to head to Italy
So money wins again. Sellouts to all ur wonderful ORIGINAL Italian coffee shops d cafes!
So… basically, America gets garbage sugar, over processed, over priced Starbucks like all our other chains and Italy get quality.
OMGGGGG I want to go to here
They can try all they want but it will be out of business within a few years.
It's actually the opposite, you have to drink the water before the coffee to cleanse the palate, so you can taste and feel flavour and aroma.